TARGET YOUR NICHE MARKET

THE REAL ESTATE TOOL SHOP

THE BEST LITTLE TOOL SHOP IN REAL ESTATE

Niche Marketing - attract your target market

a screen shot of a niche marketing website

Niche Marketing : v. def - the action of creating marketing that targets a specific market segment

Niche marketing is the latest trend in the real estate industry. Savvy agents have figured out that one website can't possible target all the market segments.

Visit some live examples:
www.phoenixhomerescue.org | www.myhomerescuesite.com | www.aznewhomeadvisor.com

Get ahead of your competition today.


	TAKING THIS ACTION HAS SEVERAL BENEFITS:
	Increase your SEO (Search Engine Optimization)
	Hone in on your target market with precision
	Focus your marketing dollars where they will do the most good



	WHAT IS YOUR SPECIALTY?
	Retirees		Foreclosures
	Horse Properties		Transferees
	First Time Buyers		Move Up Buyers
	Short Sales		Special Language Skills

DO YOU SEE A PATTERN?

If you take a good look at your business, you will usually see a pattern. Why not turn that pattern into a niche that you target with your marketing?

One way of doing this, is to create an inexpensive, yet hightly effective website that is strictly for this niche. This doesn't take the place of your main agent website. This will compliment this site. You will refer to these specialty sites in your main site. They will all cross-link back to one another. (helping with SEO on all your sites while also driving traffic back and forth) Include them all in your email signature.

A retiree that is planning a move to a new state may find your main site - visit it and see that you also specialize in active adult communities in your area and you have a unique program to help people with relocations.

A relocation buyer may come across your niche site about retiring to your area and find that you have great information about relocating to your state and your main site has information that will help ANY buyer that has a need.

You can see how this can easily turn into business that might not have otherwise found you.

	Contact us today to get more information and to get started!

	Pricing Information We have worked very hard to bring you a pricing structure that would be affordable Included- Basic design template layout: up to ten pages up to ten lead forms choose color scheme stock images completed upon mutual completion standard text supplied by customer Not included but available- Extras hosting - $299 Annual for single site (see pricing table for multiple sites) domain name - $12.50 - 1 year non-stock images - $59 up to 5 print quality ($59 up to 12 web only quality) text - $35 per hour special icons, buttons, banners, etc. - $35 per hour work done after mutual completion standard - $35 per hour